8/2023 - Present: Developed sales and e-commerce growth strategy resulting in 5-10x ROI and 389% boost in total sales within 6 months. In my role as the Sr. Director of Growth Marketing (b2c, b2b, DTC) at HealthyLine, I have been instrumental in shaping the company's digital presence and driving growth in both e-commerce, demand generation, affiliate marketing and brand marketing. My responsibilities span a wide range of strategic and operational aspects, all aimed at achieving HealthyLine's vision and revenue goals, and I work closely with the CEO to ensure alignment with the company's overall strategy.

9/2022 - 8/2023: Co-led sales and Go-To-Market strategies contributing to 489% increase in user acquisition and sales. In my role as the B2B Associate Growth Marketing Director at an innovative AI-powered sales, growth marketing, affiliate marketing & analytics platform SaaS tech company, I co-led and executed impactful Go-To-Marketing strategies that contributed to the company's growth and success over a span of two years. I worked closely with cross-functional teams, including Sales, SMEs, Product Management, Design, and Marketing, to develop, execute, Web3 and measure Go-To-Market activities

5/2020 - 9/2022: Led SaaS mobile app software sales, growth strategies, resulting in 350% increase in customer acquisition. Responsible for leading Flyy’s (Phly, Inc) SaaS mobile app software growth, b2c, b2b, DTC marketing strategies, demand generation initiatives/campaign management, product marketing and U.S operations from start to finish - including but not limited to: paid media planning, media buying, email marketing, loyalty and retention marketing, affiliate marketing, influencer marketing, social media strategy, web3, product marketing and research, content marketing, running user groups and ambassador programs, and driving social, video, display, native ads, press release, content marketing, email, push notifications & SMS campaigns.

3/2018 - 5/2020: Spearhead sales and marketing initiatives for growing marketing agency driving b2b, b2c and DTC client acquisition growth to upwards of 8 figures with paid media channels.Managing media ad budgets. Market research, strategy, business case development, and evaluating the impact of marketing programs to achieve objectives such as lead flow, LTV, and retention. Clients in: Ecommerce, Lead generation, SaaS/Software, Coaches, Consultants, Service based and Info/online education product businesses.

2/2016 - 3/2018: Lead sales and growth digital marketing strategies, media buying and management of digital marketing campaigns for multiple in house ecommerce/retail brands resulting in a 450% increase in customer acquisition and a 450% increase in online sales within 3 months. Exceeded all sales quotas and generate continued revenue growth across all target brands. Paid Social media: Meta/Facebook, Instagram, Twitter, Pinterest, Snapchat, TikTok, LinkedIn, Influencer, YouTube, Google Display. Native ads: Taboola, Revcontent, Outbrain, SEO, PPC, SMS marketing, affiliate marketing & other online marketing strategies, high converting lead/sales funnels deployed in exceeding sales quotas.

1/2014 - 1/2016: Responsible for digital media buying and management of digital marketing campaigns for a digital marketing agency. Accountable for all aspects of B2B & B2C digital media sales & affiliate marketing campaigns, business development/marketing solutions and client account management. My efforts resulted in 195% to 319% increase in sales. Strategic media buyer oversee ad spend in excess of $3 Million+ Annually.

2/2013 - 1/2024: I focused on sourcing sales opportunities through partner relationships and self generated leads. Including speaking with prospects at strategic partner locations, working with partner representatives to acquire leads and promote services, using co-branded marketing collateral in the partner geographical footprint to source new opportunities.

Accountable for all aspects b2b & b2c digital media and print advertising new sales, business development/marketing solutions, and client account management. Effectively and strategically prospected small to medium sized business decision makers through telephone cold-calling, face to face cold-canvassing, my own referral system, networking and targeted emails to exceed all sales quotas and generate continued revenue growth.